What’s Your Target? Written by Kellstadt Alumnus Will Campbell

A simple question, yes, but the answer to this simple question has eluded numerous MBA students (and people, in general) for years. The answer to “what’s your target?” sets the pace and tone for your current transition. Oh, you didn’t know you were in transition? Well, if you’re an MBA candidate, you are – and a pretty big one at that! I should know – I’ve transitioned several times over the course of my life AND, in particular, I was in your shoes from 2009 to 2011 – that is a full-time MBA candidate with dual concentrations in HR Management and Entrepreneurship.

Whether you’re angling for a better position with your current employer or looking for a brand new employer – doing the same thing you’re doing now – you’re in transition. Whether you are a career changer, like I was, going from Engineering and Operations to Learning and Development – you are in transition. Even if you have no idea what you want to do, but you know an MBA is part of that plan – you’re in transition. So, let’s look at the dictionary definition of transition:



the process or a period of changing from one state or condition to another.

  • “students in transition from one program to another” 


undergo or cause to undergo a process or period of transition.

  • “the network ought to be built by the federal government and then transitioned into private industry”

Being in transition is a very scary thing. What you know is changing and what you don’t know may be more apparent. What worked for you in the past may not work for you now. Like I said, scary stuff. However, if you can define your target – establish your desired outcome from your MBA journey – your transition all of a sudden has meaning – it is definable and measureable – you can contain it! You can use that target as a beacon to drive your work at DePaul and then that transition isn’t so scary – it might even be fun?!?!

So, why focus on that simple question that I used as the title for this blog entry? The best way that I’ve discovered to answer that is with an analogy – I love analogies!!! Let’s think of hunters… no, go ahead – it’ll be fun! Hunters have very specific targets or prey. In general, elephant hunters don’t wake up and decide to pursue deer. Deer hunters typically don’t wake up and decide to go deep sea fishing. Bass fishermen typically don’t wake up and decide go bag a bear. Make sense? Each hunter has a very specific target. And that target determines their approach, hunting ground, choice of weapon and even the duration of the hunt. Let me go ahead and run this analogy into the ground. You can’t use a bow and arrow to catch an elephant. You don’t want to use an elephant gun to shoot a duck. And you definitely don’t want to use a simple rod and reel to catch a whale. So, the choice of prey or target determines what weapon the hunter will or should use. The same is true for you. Think about it.

Your transition is unique to YOU and your chosen prey… ummm… I mean target. With that in mind you simply have to define your target – otherwise you may choose the wrong weapon, wrong hunting ground or wrong approach. Now, you’re all bright people – you see where I’m going, right?

So now, that little question again – “what’s your target?” If you have an answer for you, awesome! But do you know what to do next? Maybe you’re one of those people that don’t have a target in mind – same question for you; do you know what to do next? The answers there are easy: check in with the CMC! They are there to help – they helped me – in fact, I’ve built a long-term relationship with the folks in the CMC, which is why I’m a guest blogger and able to share a few pearls of wisdom with you. Who knows – you may even see me in an upcoming workshop or mock interview. That’s the power of connection… hmmm… sounds like I found my next blog topic…

About the author:

Will Campbell is a powerful and creative coach and leader with a proven track record of success in a variety of business environments that range from the manufacturing floor to the boardroom. He is known for being open, approachable and insightful. He is an expert at helping others establish and utilize connections in a meaningful way. By way of certifications, he has an undergrad degree in Chemical Engineering from the University of Wisconsin and an MBA with dual concentrations in HR Management and Entrepreneurship from DePaul University’s Kellstadt Graduate School of Business. He also maintains a Professional in Human Resources (PHR) certification as well as the SHRM Certified Professional designation.

He currently leads in the role of Vice-President of Employee Learning & Development at JLL® where he creates content, designs learning materials and establishes leadership development programs.

Will is an ontological coach and affiliate of Accomplishment Coaching®. He helps others to identify and remove barriers that may be preventing them from having the life that they want.

As the Founder and Chief Empowerment Officer (CEO) of Logiq Consulting Group® (LCG) Will’s goal is to help his clients bring order from chaos by keeping them motivated and helping guide them through their specific transition(s).


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